In our last post, we covered the first 3 steps of the 6 Steps To Running Profitable Facebook Ads For Local Businesses in 2017 – if you haven’t read it yet you can read it here.
If you have and ready for steps 4 -6, let’s continue on…
4. Landing Pages
Essentially, the landing page is a dedicated web page that your potential clients will “land on” after clicking your Ad on Facebook.
You may wonder, “Why send the interested people to some landing page when I could get them directly to my website?”
“Wouldn’t it be better to get clients to my website directly so they can browse around and look at ALL my services?”
As a local business owner, the sole purpose of you creating Facebook ads and investing in marketing is to convert your Ad clicks into leads and sales.
This is precisely what a landing page does.
The primary goal of a landing page is to keep your customer’s attention focused on taking the desired action you want them to take.
The desired action can be the person entering their name, email and phone number or picking up the phone to call you.
And you know what the best part is?
By collecting name and emails, you are able to nurture those people into clients by sending them newsletters, tips and special offers.
5. Remarketing Ads
So now you know who you’re going to target, you made compelling ads and irresistible offers.
You also have your landing page in order and ad showing up on your customers’ Facebook newsfeed.
You start getting clicks on your ad and expect your mailbox to flood with orders and inquires.
But nothing happens…
You hear the sound of crickets!
No email leads, no phone calls, nothing at all.
It is very likely that your customers won’t buy your products or services on first sight, even if your offers and ads are compelling.
To them, you are still a complete stranger who just started having a conversation.
They don’t know, like or trust you yet.
That is quite how your initial ads are like: your customers have seen them and it interests them but they don’t trust you enough to take action.
It is simple math (or well, human psychology if you hate maths).
The more number of times your clients see something that is of interest to them, the higher the probability of them getting involved with it.
On an average, even an interested consumer will need anywhere from 5 to 7 touch points before he or she actually takes up your offer.
Remarketing (also known as retargeting) is a clever way to re-engage in the conversation and remind your target audience that they want (or need) your products and services.
Remarketing strategies also act as ‘brand awarness” and will keep your business name ‘top of mind’.
Deepening your impression on the interested-yet-doubtful customers – as they see your ad more, psychologically they start to trust and like your brand.
Therefore, to boost conversions from the landing page, by getting people to take action – we set up remarketing ads as part of the Local Facebook Sales machine to subtly remind people who didn’t act in the first time, to act now!
That brings us to our final part, Part 6 – Sales Conversion System.
6. Sale Conversion Systems
The main aim you had in mind while adding a landing page is that it grows your email database of interested people – your leads.
When someone opts-in to your offer, your leads in this case, they are holding up their hand saying “I really like what you’re offering and want to know more”.
Instead of ending the conversation right there, develop a follow up system like email marketing campaigns, social media posts, and phone calls to nurture your relationship with your clients.
When you communicate with your prospects on a regular and consistent basis, you automatically increase the sales conversion process and encourage repeat customers and sales.
When you follow up, your brand starts getting psychological plus points from your consumers and soon enough it starts showing up on your sales sheets.
At the very minimum, your follow up process on your leads can be:
- Basic and simple emails using text on white background ( you don’t need any fancy images or logos, just a great email subject line which will get people to want to open it.)
- Traditional SMS reminders and picking up the phone to call your clients
Your follow up content having a personal connect with your prospects and leads, ensures that they start to know, like and trust the relationship that is being built.
This brings us to an end of the 6-step process on running profitable Facebook Ads for local businesses. When you run Local Facebook Sales Machine campaigns for your business, you will immediately experience:
- An exponential growth in your customer base, especially with the right kind of clients who need your services and products.
- Super quick return on investment followed by gaining profits.
- A general positive brand image developed, about your local business, amongst the customers.
- A structured, understandable and subtle approach to online publicity with perfect planning and even better execution.
- A clearer direction for further expanding your business in the future.
P.S. Want to learn how I generated 92 leads in 7 days for a local business?
Get the step by step system on how to generate leads for your local business here.