I’m currently the Co-Founder & Head of Marketing for a Blockchain Advisory group in Australia called Soho Capital.
We’re creating the asset classes of the next century and believe digital tokens are an emerging asset class that has the potential to shift venture and capital growth landscapes for the years to come.
Prior to Soho, I started my finance career at 21, working for boutique brokerage firms and financial institutions like Commonwealth Bank & UBS specializing in the areas of equities trading and wealth management.
During my 7 years in finance, I’ve managed a combined total portfolio of $100million in equities, derivatives, fixed income and managed funds on behalf of clients. I have a Bachelor of Business and postgraduate studies in Applied Finance and Investment.
In 2009, I transitioned to digital marketing and have over 7 years experience in B2C and B2B digital marketing from a consulting and digital agency perspective.
I specialize in developing integrated marketing strategies to fuel growth for small businesses and large corporate brands.
Working in a variety of verticals like health, retail, consumer goods, food services, financial services, media and technology. In 2017, I’ve trained over 800 students in digital marketing and now focus my time on Blockchain, Crypto & Token Generation Event/ICO marketing, and business development.
- Data analytics & attribution
- Sales funnel setups
- Content & inbound marketing
- Marketing automation
- Conversion rate optimization
- Client Acquisition & activation
- Paid Advertising campaigns (combined $2mill ad spent)
I’ve been wanting to work for Aimee for the longest time so when the opportunity came up to work with her, I immediately jumped on it. The biggest obstacle we had in our cosmetic practice was getting new and consistent clients on a monthly basis. Aimee had our Facebook ad campaign set up for us within 3 days. We were blown away by the results – In 7 days she got us 92 new clients, each cost $1.33 to attract and put in our database. All these new clients are local from around our clinic’s area. Every day, we were seeing 10 new appointments scheduled and on a very small budget. Last we checked, 87 out of the 92 were booked solid!
Aimee gets real results and her team has been amazing to work with. Needless to say, I want to keep working with her and, more than ever, I am eager to see how my clinic will grow!
– Vivian – Lasemedics Clinics
my story, in a series of random facts
- I’m a Vietnamese born Australian who fled Vietnam as a refugee in the 80s and based in Sydney.
- From the age of 21, I worked in the financial markets for 7 years in equities trading and portfolio management for high net worth clients in excess of $100million dollars.
- In 2009, I left the financial industry and took off traveling and discovered this crazy thing called “internet marketing”.
- So far I’ve only visited 10 countries and hope to add another 10 countries within 3 years.
- I began this journey with hardly any digital marketing or technical knowledge – I mean “html” was some weird acronym to me.
- Fast forward 7 years and I have successfully launched B2C and B2B digital marketing campaigns for tier 1 clients.
- I’ve developed and implemented campaigns in SEO, Paid advertising (across various platforms), social media, media buys, content marketing strategy, automation, analytics, conversion rate optimization, eDMs / email marketing and sales funnels.
- Oh, I also wrote a book on Cryptocurrency Trading & Investing for Beginners here.
We have an average transaction of $1300 per patient at our clinic. If you multiply that by 30 cosmetic treatments – Aimee generated over $169,000 in sales under 2 months! Not to mention that we now have an email database that we can follow up in email marketing. Aimee has propelled our business into its greatest period of growth since we started!
– Tony – Cosmetic & Plastic Surgeon
To date, I’ve managed over $350,000 in paid traffic and drove over $3mill in sales for corporate brands – running ads on Facebook, Instagram, Google, Twitter, LinkedIn and Youtube for myself and clients.
Through helping businesses, I’ve developed a knack for digital strategy, growth hacking, creating high converting sales funnels, running profitable paid ad campaigns and writing effective copy that generates leads and acquires clients.
And I’ve worked on digital campaigns for brand names like Westpac Bank, Wholesale Investor Group, OzHarvest, Goodman Fielder Food Service, Sanitarium, Unilever Food Solutions, Countrywide etc
Want to talk Blockchain/Crypto and growth marketing? connect with me at https://www.linkedin.com/in/aimeevo/.